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DABC is a strategic agency specializing in brand development and marketing. We collaborate with content creators and  early-stage companies’ founders across Europe, North America and the Middle East. Our mission is to empower our clients to unlock the full potential of their brands, whether building from inception or optimizing existing identities.

We achieve this by crafting tailored plans that leverage our clients' resources, talent and objectives, which can be adapted as necessary throughout the process. DABC’s services encompass all aspects of brand development, including crafting compelling identities and designing actionable marketing and communications strategies individualized to each client's goals. For fashion companies, we provide expertise in operational, wholesale and merchandising aspects of the business, further enhancing their growth.


The DABC team is passionate about our clients' success. We selectively partner with businesses and individuals whose values and goals align with ours, fostering collaborative relationships that generate long-lasting, impactful results.

We collaborate with founders and content creators, helping them develop their brands and messaging in a way that best suits their offering and resources.


Diana Abousleiman, the Founder and Director of DABC, is a London-based global marketing and fashion industry executive with fifteen years of experience. 


Raised in the UAE, Diana graduated from Boston University’s Questrom School of Business with a degree in Marketing. She began her career in New York City, gaining invaluable experience in the luxury fashion industry and later relocated to London where her focus expanded to lifestyle and consumer brands as well as content creators.  

With her international background & fluency in French, English and Arabic, Diana possesses a global outlook.  Combined with a wealth of experience and unwavering dedication, Diana brings a flexible approach and a relentless commitment to achieving the best outcomes for DABC’s clients. 

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