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Strategic Brand Consulting

DABC is a strategic agency specializing in brand development and marketing. We collaborate with content creators and early-stage companies’ founders across Europe, North America, and the Middle East. Our mission is to empower our clients to unlock the full potential of their brands, whether building from inception or optimizing existing identities.


We achieve this by crafting tailored plans that leverage our clients' resources, talent, and objectives, which can be adapted as necessary throughout the process. DABC’s services encompass all aspects of brand development, including crafting compelling identities and designing actionable marketing and communications strategies individualized to each client's goals. For fashion companies, we provide expertise in operational, wholesale, and merchandising aspects of the business, further enhancing their growth.


The DABC team is passionate about our clients' success. We selectively partner with businesses and individuals whose values and goals align with ours, fostering collaborative relationships that generate long-lasting, impactful results.

Diana Abousleiman, the Founder and Director of DABC, is a London-based global marketing and fashion industry executive with fifteen years of experience. 


Raised in the UAE, Diana graduated from Boston University’s Questrom School of Business with a degree in Marketing. She began her career in New York City, gaining invaluable experience in the luxury fashion industry and later relocated to London where her focus expanded to lifestyle and consumer brands as well as content creators.  


With her international background and fluency in French, English, and Arabic, Diana possesses a global outlook.  Combined with a wealth of experience, and unwavering dedication, Diana brings a flexible approach and a relentless commitment to achieving the best outcomes for clients at DABC.



360 Marketing & Communications Strategy 

Brand Creation & Development

Strategic Partnerships & Collaborations

Influencer Content Management

Website Planning
& Construction

Podcast Optimization

Advising Early Stage Fashion Companies

Social Media

Brnd Experience


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Elizabeth Grojean

Founder and CEO

Baloo Living

Working with DABC has been both inspiring and valuable. They present exciting ideas for expanding the brand's reach and community and then manage and execute to make ideas reality in a short time. As a busy founder this is a relief, so refreshing and invigorating! Diana and her team have been true partners and collaborators and I'm grateful that they have stepped up to fill gaps in our team just at the right time. 



The success of the Arabian Sport Horse Championship is going to change the image of one of the oldest horse breeds in the world. The impact that this event can make is similar to what the Retired Racehorse Project Thoroughbred Makeover has done for the Thoroughbred breed.

According to Diana Abousleiman, who is the director of the brand development and marketing firm DABC Limited, Ariana's fees for sponsored posts would have skyrocketed following Tom's affair. 

Stewart’s Spiked Seltzer, America’s first-ever, root beer flavored, low calorie hard seltzer inspired by the Stewart’s classic flavor, announced “Stewart’s Spiked Root Beer Float Ice Cream” (up to 5% ABV). 



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